Freddy Yoga: Move Your Mind 

CLIENT
Freddy is the Italian brand that makes clothes for all athletes worldwide who see body movements as an art capable of touching.

CHALLENGE
Launching a new Freddy clothing line specifically designed for yoga practice, together with a photographic campaign matching “The art of movement” creative positioning that can represent yoga not only as a sport discipline but also as artistic expression.

STRATEGY
We launched the campaign slogan "Move Your Mind". Practicing yoga with Freddy means moving in our own inner world: a dreamlike and metaphysical world that is absolutely out of reality, and decoded through surreal and metaphysic scenes. Today, "Move Your Mind" is a mainstay in the Freddy storytelling for the yoga target.

Agency: YOHOHO Studio
Creative Directors: Vittorio Perotti, Andrea Fagiolari
Art Director: Davide Di Gennaro
Account & Producer: Martina Abbado
Digital Artist: Massimo Colonna 
Photographer: Chiara Quadri
Freddy - Move Your Mind
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Project Made For

Freddy - Move Your Mind

Practicing yoga with Freddy means moving in our own inner world: a dreamlike and metaphysical world that is absolutely out of reality, and decode Read More
583
5,340
32
Published: