CHA museum VI project
Shanghai
 
茶博物馆是sanstudio一个VI+空间导视视觉项目。为了让中国茶文化更加年轻化和国际化而打造的一个IP品牌。项目涵盖线下茶饮体验、展览和零售。中国的茶叶产业下,细分的品种十分多。该项目的视觉语言以编号和颜色区分各种茶叶SKU,形成一个庞大的有条不紊的视觉系统。
这次设计了两种辅助图形。一个是以‘茶’字形作为变体的辅助图形,一般作为辅助logo/pattern使用;另一个是以太阳花为灵感的辅助图形(因为产品SKU涵盖了纯茶叶和花茶),则作为平面图形元素进行各种海报/贴纸/pattern使用。
 
This is a VI design + sign design branding project, in order to make Chinese tea culture more younger and more international, in a way of new visual language. This project involve offline tea cafe, exhibition and offline retail. In Chinese tea industry, we have thousands kinds of tea leaves. So here we apply numbering tea leaves to file out different SKUs, with respective colors, which turn into a visual system.
 
ART DIRECTION/CREATIVE DIRECTION  Carmon Wu
DESIGN  Carmon Wu
从新的视觉系统出发,标志采用拼音+创始年份形式
Logo applying Mandarin PINYIN + founding year;CHA means tea in PINYIN;
Logo的辅助图形是以茶为变体,用茶叶形状组成的;用以logo辅助展示/pattern设计;
Another foam of logo is inspired by Chinese '茶', each stroke uses a shape of tea leaf. 

零售饮料包装,采用年轻化的长条铝罐
入场券设计-蚂蚁线的开口也是用了茶叶形状。
Admission ticket design / The shapes of the anting line on the ticket is inspired by tea leaf.
茶叶一人食零售包装,采用了传统中国茶饼形式;
Packaging for one person / applying traditional Chinese tea packaging ( tea biscuit) 
logo辅助图形也运用于pattern应用
CHA museum VI/Branding 茶博物馆VI品牌设计
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CHA museum VI/Branding 茶博物馆VI品牌设计

26
511
2
Published:

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