The Florida Apartment Association tasked Marketing for Change with branding their 2019 legislative conference. This year the theme was vintage Florida postcard. The conference centerpiece was the legislative-guide bifold. Our team was pumped about having the liberty to get creative with the die cutting so we went for something ambitious. The guide comes with inserts that detail topics to be discussed in the conference. We designed each insert with buildings from a different Florida skyline. When stacked they create a full cityscape. Shuffle them to switch the scene up!