Student project made for Miami Ad School (NewYork). The brand was Bumble and the briefing was free. 

In Bumble, the girls have to make the first move. But in Women's Day, the ball is outside. So, why don't they encourage men to continue the movement?

To join the Women Movement on March 8th the app won't have any women on the list. And there'll be a message like "Today we won't be here. If you want to continue the conversation, join us on the street".

A QR Code would be shown on street lamps of the march's streets. Once the guys scan it, the app is unblocked.