Art of Sport (AOS)
Branding & Website
Branding & Website
How do you design an athletic body care brand from the ground up?
Art of Sport is a new brand of hyper-focused performance driven body care, created and engineered by athletes for athletes. Use All Five worked with the creators of AOS from the brand's inception, helping to formulate the name and overall vision for the brand. From packaging design to the full digital experience, the AOS brand elevates body care to a new level of performance.
The digital experience for AOS required not only an introduction to the brand, but a deep dive into the science and technology behind the products. Featuring beautiful imagery alongside thorough product education, ArtofSport.com is the go-to site for athletic body care.
In collaboration with Matt Whitewood and Steven Counts.
