The Monster Burger
Jessie's Burger, a gourmet burger chain in Pakistan, wanted to launch a limited edition burger for Halloween and wanted to run a a challenge along with it that prompts customers to finish the burger in the fastest time possible.
Initial Direction - Sample Creatives
We wanted to go in a direction that used popular pop culture references and incorporate the challenge into it. These are the creatives that were pitched initially.
The initial samples were thought too centered around pop culture and took away from the main attraction; the Monster Burger. So, the direction was revised and we focused more on the burger itself.
The following visual was developed to be published across Instagram Story for a build-up towards the campaign itself.
From L to R: 8-Bit Illustration of the Monster Burger, Teaser Creative for Instagram Story