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About

About

Teatro & Punto
Published:
TEATRO & PUNTO  / Branding process
The project was published in "Branding Element – Logos 3", SendPoints, 2014
T H E  P R O C E S S
LINEAS DEL PROYECTO / PROJECT LINES 
Teatro & Punto is a Chilean website dedicated to literature and dramaturgy.
 
T H E  P R O C E S S / synopsis
Visual and conceptual search
 
Both disciplines were analyzed in depth by searching morphologically elements that  represent the theatre and literature, allowing a balanced combination. The solution was the tip of an ink pen representing handwriting, a theater stage to evoke the "tables" (term used in theater) , the stage lights were used as a unifying element between the two disciplines and represents the light and shadow, white / black, ink / paper, and the masks of sadness and happiness of the theater.
 
Morphology and structure
The elements were geometrized and worked over axes of symmetry to keep a balance between the visual weights by using a linear synthesis to provide a simple aspect, structured and formal.
PROCESO ANÁLOGO ( SKETCHING) 
INCUBACION CONCEPTUAL / CONCEPT DEVELOPMENT
PROCESO DIGITAL ( DIGITAL PROCESS )
ISO DEVELOPMENT ( FINAL ISO ) 
ISO + LOGO / PRINCIPAL
ALT + TAGLINE
 
CHROMATIC CODE
Application EXAMPLES
Stationary Set  ( Web site - SOON )
THANKS FOR WATCHING