McKinsey: Event Branding


A visual identity for a gathering
in Stockholm of 100 global design leaders 
that asked the question:
“how can we improve the future through design?”

Our work needed to bring to life an event celebrating the future of design leadership, building upon Wolff Olin’s recent rebrand of McKinsey.

The chosen creative route looked at “bringing people into focus”, nodding to the design process itself — a journey through which we evolve ideas from abstraction through to clarity. 

We handled production, print and delivery of all event assets on a tight two-week timeline, working with specialist paper stocks to create tactile materials for our discerning attendees.


McKinsey: Event Branding
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574
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Published:

McKinsey: Event Branding

A visual identity for a gathering in Stockholm of 100 global design leaders that asked the question: “how can we improve the future through des Read More
102
574
1
Published:

Creative Fields