Ryobi
The Home Depot, Manhatten Window Project (2006)
This 2 phase window treatment was designed to compete visually with window treatments typical of NY, but also to tell a story in which the Manhattan dweller would be able to visualize being part of the Ryobi Brand.
Because of the limited space in the typical NY apartment, it may not seem feasible to own and store a powertool set, much less make projects that require powertools. This window series displays a simple project that brings a bit of the outdoors inside, at the same time illustrating a creative way to store the tools after use.
____________________________________________________________________________________
Point of purchase signage: 8" Bench Grinder (2006)
In the environment where these tools are sold, every brand is screaming for attention. With this piece, the goal was to create a "billboard" that grabbed attention and incorporated the element of participation to unfold the details of the features and uses of this bench grinder.
________________________________________________________________________________
Ryobi 18v One+ System End Cap Concept (2005)
Mock up: paper + acrylic
Mock up: paper + acrylic
Full size prototype: cardboard + plexiglass
_____________________________________________________________________________________
Packaging Design for Ryobi ONE + Circular Saw with Laser (2005)
