Branding in Weekend
An event which teaches students and individuals how to create a real and an inspiring brand with the help of the best mentors, designers, and agencies who are there to guide the learners to get started on the field in just hours and drive them to build something unique, that's because the hardest part of any brand is starting out.
Branding in Weekend is considered as one of the Areen academy events (Areen is an academy that’s responsible for supporting and developing the film and multimedia industry in Saudi Arabia).
When we started thinking about designing the brand identity, we didn't just think about creating a logo or choosing a beautiful color palette. We went beyond all of that, focusing on the whole aspects of the story (graphics system), the lines, colors, schemes, shapes, textures, illustrations, typography, harmony and how to put all of these elements in agreement.
We created an overall visual system that is both friendly and dynamic and can be easily applied to all types of products whether on a website, mobile application, packaging, digital campaigns, outdoors, indoors, stationary, etc.
We created an overall visual system that is both friendly and dynamic and can be easily applied to all types of products whether on a website, mobile application, packaging, digital campaigns, outdoors, indoors, stationary, etc.
