150th Century Alceño



150th Century Alceno Winery
Make the invisible visible (Haz visible lo invisible).

The label has a peculiarity: it hides a mystery, a secret. If you strike a lighter or a match near the logo, a photosensitive special ink will show a bright, red candle on top of the number "1". The celebration as a visual, experiential concept, will give the consumer a unique sensation.

The strategy consisted of designing a label with a logo constructed typographically by the number "150". It represents a stylistic conceptualization of the grapevine's characteristic intertwined. The number "1" on the top shows a candle that refers to the leitmotiv: the winery's anniversary.

Alceño label contest. Design proposal (2019).






The design is resolved in an elegant manner by using velvet-black paper and gold stamping. This combination will give the label a feel that is luxurious and elegant, conveying both tradition and exclusivity which is the way that this edition of Alceno 150 years should be presented.





Thanks!

150th Century Alceño
31
281
3
Published:

150th Century Alceño

The strategy consisted of designing a label with a logo constructed morphologically and typographically by the number "150". It represents a styl Read More
31
281
3
Published:

Tools

Creative Fields