We were assigned to redesign the brand identity and the new season’s graphic package of the Greek TV channel SKAI. The real challenge was to come up with a creative way to express the channel’s new character that combines both news & entertainment. In order to achieve that, our team decided to give a more fresh and minimalistic look to the channel’s logo and created a versatile object (“the cube”) that reflects the multiple sides of the channel’s character. Through a smooth color palette and a very sharp motion design this versatile object unfolds itself and reveals a brand new world to the audience.
Credits
AGENCY: NOMINT
ANIMATION STUDIO: YETI
DIRECTION: TONY ZAGORAIOS
ART DIRECTION: TILL NOON, TONY ZAGORAIOS
LOGO DESIGN: TILL NOON
GRAPHIC DESIGN: TILL NOON
2D ANIMATION: ILIAS CHALKIOPOULOS, ILIAS KONTONIKOLAS, MELVIN LE RIBOTER
AGENCY: NOMINT
ANIMATION STUDIO: YETI
DIRECTION: TONY ZAGORAIOS
ART DIRECTION: TILL NOON, TONY ZAGORAIOS
LOGO DESIGN: TILL NOON
GRAPHIC DESIGN: TILL NOON
2D ANIMATION: ILIAS CHALKIOPOULOS, ILIAS KONTONIKOLAS, MELVIN LE RIBOTER
