As brand communication to new & existing members, the KakaoPage (“KP”) Brand Kit Project was designed to convey the culture & philosophy of KP from the joining moment. The Project delivered KP’s vision & values through various brand items for practical external & internal use, such as name cards & stationery.
KP was expressed in typography using service categories as design concepts. Culture & philosophy were delivered by placing “1%“, which means daily growth through meticulous operation and “We Are Original!” slogans across the kit. Witty stickers of KP’s business & stationery used throughout the office were designed in one tone. KP’s philosophy & culture were naturally conveyed through the kit.