MUNDO - ZAHNARZTPRAXIS
MUNDO is a Bamberg, Germany based Dental Clinic specialised for young people in the area. Their target audience are between age 14 and 26. The owner´s vision is to create a brand for the praxis that can became the favourite and the most visited dental clinic in the city.
The goal is to win the attention of the target audience and build a love-brand. It is important as well to gain reputation among the patients´ parents who are mostly the decision-makers in this topic.
The logo itself contains a smile which represents the positive attitude, fun and friendliness of the clinic. The word "MUND" means "mouth" in german; with an extra "O" at the end we find an open mouth in the logo. The "O" at the end adds some characteristic to the name of the brand and expresses through its round form child-friendliness.
Beside the logo, the colours represent the "era" of dental clinics.
-concept
