It's all about how to re-generate the new shape of COKE ZERO and build its personality which is not totally different of the COKE CLASSIC but has its own feel with zero sugar, So we decide to start COKE ZERO journey with,
"نفس طعم كوكاكولا بس زيرو سكر ... جربها علشان تصدق"
and try to support our message by videos, copies, social content and lifestyle footage.