Branding identity for Laika - a platform for matching Tech professionals with companies in the Balkans.
The vision of the platform is inspired by the remarkable story of Laika - the first *female*dog* in space. Her sacrifice and journey were very important for the space-community and it is also one of the most important Slavic successes.
So, inspired by this role-model, the First Balkan Tech Job Platform is named Laika, and promised to be bold, brave, transparent, equal gender supporter and helpfull in the IT community.
Therefore the graphic elements and illustrations contain a bit of the influential Soviet constructivism, blended with a colour palette that is taken from the deep purple spots in the universe with shades of bright pink to make her journey not-that-scary.
The logo itself is the clean and simple all caps Jaapokki font.
The second capital letter from the Latin written name ''A'' is marked with different colour because that same symbol
stands for the letter ''L'' in the Cyrillic alphabet.
Therefore, we are using the second letter from the name as a secondary version of the logo.
