Colgate Plax Coolest Crew Influencer Campaign
Colgate Plax wanted to tap Millennials and gain more awareness for their younger market.
We decided to run an Influencer campaign. With 4 Macro Influencers to start a social media contest with their own teams.
• Team Freshmint Splash (For Travel Influencers)
• Team Ice Infinity (For Beauty Influencers)
• Team Peppermint Splash (For Fitness / Sports Influencers)
• Team Fresh Tea (Music)
These 4 Macro Influencers gathered their team members via an exclusive sign up invite to micro-influencers.
Each team needs to complete weekly social media challenges, focusing on content creation. We tested every influencers creativity and clout through their Instagram posts and stories.
One of their challenge is to promote their team's unique discount code for every purchase of Colgate products.
The winning team will win an all-expense paid trip to Zambales!
By the end of the campaign, we have successfully over-delivered in our target number of posts by 155 and raised the sales of Colgate Plax!
This campaign also won a Bronze award for Branded Category on Ice Awards 2019.
