Insight   
Sri Lankans believe that birds demonstrate an instinctively ability to differentiate 
non-organic food from organic food and prefer to consume organic fruits, which are grown or farmed without artificial chemicals, hormones and genetically modified substances. Drawing inspiration from this insight, the visual conveys that if a bird finds a fruit edible, 
it is safe for human consumption as well, subtly depicting the nutritional benefits of consuming organic fruits.  
Conceptual work
Published:

Conceptual work

Published:

Creative Fields