In addition to the innovations additions to the Galaxy Note10 and Note10+, a revolutionary new color was introduced: Aura Glow. This light-catching color enhances the new level of performance found on Galaxy Note10 and Note10+, including laptop storage, pro-grade cameras, console-like gaming capabilities, and a pen that’s so much more. Available for the first time in two sizes, Galaxy Note10, Note10+, and S Pen put next-level power in your hand.

The visual guideline for Samsung is set as big and bold, black and white. But in order to align with the stunning hues of the Galaxy Note10 and Note10+, we softened the visuals slightly. By utilizing pops of color, varying font weights and sizes, and light hues in the background, we were able to add a more millennial touch while still maintaining Samsung’s signature bold design.

The design, copy, and source were disseminated to 26 countries, with care taken to ensure that when copy was translated into local fonts. type alignment would not affect design. Included in the package was SEO keywords, meta tags, web accessibility, and optimized search for the various countries accessing the page.

Different countries also had different inventory plans for which colors and models they would receive. As a result, we created design variations to align with each country’s needs.