The goal of this project was to design a set of book cover proposals for the work of 20th century typographer, Jan Tschichold. We were given the opportunity to explore hierarchy in book design while still upholding and embodying design elements related to Tschichold. Restrictions of the assignment included choosing only two colors (not including white) and a limited list of type fonts to use.Three different book covers have been designed with the artist's life, work, history, etc as well as aimed towards specific consumers (designers) in mind.

* I chose Futura for every cover because it is a clean san serif, which he is most widely known for.

The first thing one might notice about this book is the bold color. Red. A red modeled after the color used in Penguin House Books where Tschichold worked as a master typographer. I wanted this to be the thing to grab someones attention if they were walking past a shelf filled with books. Next, I used futura, a very clean and simple use of type, to contrast the loudness of the red as well as to mimic the personality and style of the artist - bold yet precise. Lastly, the added pops of white within the type are to represent the section in his life where his work went from san serif to serif unexpectedly. 

This cover has a 3 point hierarchy - Typographer is what first is noticed because it is the biggest size font, then moving smaller from Master to Jan Tschichold.

This lets those walking by that immediately this is a TYPOGRAPHY book.

The focus of this cover was to emphasize the techniques Tschichold used to make his designs exact and precise. The T is elongated to represent a ruler. There is a small gray and white grid and the blue/white square/circle shape that is not only used to draw attention to the artist's last name, but to represent the gridding system Tschichold often used to achieve perfection.
Blue and white were chosen to represent notebook guides which again pertains to the latter.  

Here there is more of a 2 point hierarchy where Tschichold grabs attention first and then down to his life, work, and legacy.

This covers over all design was to mimic and emphasize the aspect of Tschochold's work that was geometric and clean but also with a playful element. Tschichold was known for breaking and creating new rules in typography. One of his main complaint for book covers was that they were too boring. The object here was to play a lot with space, size of type and the use of shapes to capture the buyers attention.

The hierarchy of this book is sort of fun. Because I focused on the geometric shapes, the eye is drawn to the A in JAN and then to the red Tschichold giving you the Authors name in the first two hierarchy points. The third is Master all the way in the corner - my favorite part of this is the tiny typographer written beneath. That was the viewer is drawn to the fact that he is a master but has to look at the book a second longer to see what he is the master of.

The Image added to the cover is the penguin from Penguin House Books - the company he worked for for many years. I liked that the colors mimicked the same design that was already laid out on this cover.