#18in18 In Store
#18in18
lululemon
A series of illustrations for activewear brand lululemon. The illustrations were used for their European and Canadian #18in18 campaign, challenging their target market of yoga lovers to create a list of 18 goals for 2018. I was also asked to draw murals in their Regents Street store front throughout the month of January, recreating goals submitted by customers, staff and brand influencers.
Digital and Mural Window Display
2017/18
