INTRO
This was an stylistic exercise to see if I could create a new identity for an already existing brand. As I never visited camp mana, nor zimbabwe I started by doing a lot of research.
Camp mana is a luxury safari resort located within Mana Pools National Park in Zimbabwe. Mana Pools is part of a UNESCO recognized world heritage site and is seen as one of the best wildlife destinations in Africa. The camp itself is seasonal which means it is entirely disassembled and stored for four months every year. This ensures that the environmental impact is as small as possible and that the area has time to recover every year.
LOGO
70% of zimbabwe speaks Shona which is a Bantu language spoken by the Shona people. The logo is based on symbols found is the Bantu language to best represent camp mana. its a combination of the symbols for purity, hospitality and serenity.
