Braun Prize competition 2012 design concept - Elixir blender
My aim was to design a portable blender which combines the aspects of faster lifestyle and healthy diet. The stress-free lifestyle, physical exercises (such as sports) and healthy diet are necessary for a healthy life.
Eating fresh fruit and vegetables day by day should be an essential part of our nutrition.
So I have designed a product which can contribute to these aspects and foster to put a healthier lifestyle into practice.
This portable blender facilitate to consume freshly blended fruits and vegetables anytime and anywhere. It can be with us on our way to work, while we are hiking or doing any sports.
By designing the form, I kept aesthetics, cleaning, functionality, ergonomy and mobility in mind. During the design process I considered the values and the “point of view” which have been represented by the product policy of BRAUN for 90 years.
