The Team
Jan Domingo • Carmina Salazar • Elena Salazar • Zoe Tuico • Jeanelle Zablan
This Integrated Marketing Communications Campaign was a group thesis in partial fulfillment of our degree in Advertising Management at De La Salle University - Manila. Awarded Outstanding Thesis in April 2019, this project features some of the creative executions included in our campaign.
The objective of this campaign was to raise awareness about Sterillium, a German hand disinfectant brand, among new moms in the Philippines with the use of both traditional and digital media.
The Problem
For new moms, regular hygiene methods just aren’t enough.
Our Proposition
Like a mother’s protection, Sterillium goes above and beyond ordinary hand disinfection products with its advanced formula that kills 99.999% of germs.
Digital Posters
Lamp Post Banners
Digital Posters
Electronic Billboard
Thank you!
