[overnight, 3-day circuit party at The Woods, Lehighton PA.;details at finish]
[ aug.19.2011 - aug.21.2011 ]
----------------------------------------
The steps taken in my creative process from which the final design was eventually derived. The first two images were assembled for my own benefit as a visual aid. Following these moodboards are four drafts of varying design comps. After adjustments and a meeting with the client, the last of the four designs below was modified according to the client's wishes. Although all four design approaches were considered, the concluding image was chosen because of its readability and composition. Clients believed the final choice (illustrated at the top of the page) to coincide most with their preferred positioning and marketing.
