The Tea House Experience
To promote the movie Green Tea from the seminal Chinese director Yuan Zhang, we came back with the idea of creating an experience merging fictional world with real life architectures. Partnering with premium developer Phoenix City the beautifully crafted sets in the movie were recreated as prominent showrooms and exhibitions for Phoenix City’s new projects in Shanghai and Beijing. As Green Tea the movie was based on a popular novel our visitors are experiencing the film before even watching the film. This novelty factor also generated 300% more leads for our developer client.
The Tea House Experience
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The Tea House Experience

To promote the movie Green Tea from the seminal Chinese director Yuan Zhang, we came back with the idea of creating an experience merging fiction Read More
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