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MEDIA - Operation Rivers of Light

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Operation Rivers of Light
Client: Colombian Ministry of Defence
2011
 
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Winner of the first Titanium (Cannes) and Black Pencil (D&AD) for Latin America.

Operation Rivers of Light
Client: Colombian Ministry of Defence
2011
31 AWARDS: 
-Cannes Lions (Francia): Titanium, 2 Silver (Promo & Activations), Silver (PR) and Bronze (Outdoor).
-D&AD (UK): Black Pencil and Yellow Pencil (Direct)
-Young Guns (USA): Silver (Outdoor), Bronze (Low Volum Mailings) and Bronze (Up to and excluding 3 Ex)
-The One Show (USA): Merit Award (Exterior) and Merit Award (Innovation).
-Clio Awards (USA): Bronze (Outdoor) and Bronze (Media).
-New York Festivals (USA): Silver (Marketing Effectiveness: Social Benefit. Promotion of Peace/Human Rights) and Bronze (Colateral / Direct).
-Effie Awards (Colombia): Gold (Government Campaigns), Gold (Best Media Idea), Silver (Activations) and Silver (Social Transformation Campaigns).
-Festival Iberoamericano de Publicidad – FIAP (Argentina):Grand Sol de Iberoamérica - Grand Prix (PR), Silver (Outdoor), Silver (Non Traditional Media), Bronze (Direct).
-Festival Caribe (Panamá): Oro (Cyber).
-Festival El Dorado (Colombia): Gold (Direct), Bronze (Promo) and Silver (PR) 
Shark Awards (Irland): Silver (Innovation Media Strategy and Use), Bronze (Free Space) and Bronze (International Integrated Category Winners).
MEDIA - Operation Rivers of Light
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MEDIA - Operation Rivers of Light

Delivering demobilisation messages to the guerrillas is a very difficult task. The remaining guerrillas are hard-core fanatics. They eschew conve Read More

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