Client: Khalmar Agency: Gabriel Dominicali
Format: Nutrition Year: 2019
Location: Amazonas, Manaus Website: gabrieldominicali.com
The client reach out looking for a new brand identity. Visually, their problems were lack of originality and outdated look. Conceptually, their brand wasn't communicating the same idea as their products. The job is to create a new brand identity that communicates what the brand is already about, simple and true to the roots.
The ’k’ is the beginning of everything, he was created based on how trees are connected and rooted, we can see this clearly when added the circle. The tree shape also reinforces where the supplement's nutrients came from.
I named the circle of “cycle of life” to show respect and also to be conscious of how nature works, I made him irregular to give a raw and real look, the Circle also symbolizes the change when consuming their supplements.
The leaves are where everything comes to life, the 'k' became a tree and at the same time a 'person', the natural balance happens and the four elements are attached, each leaf represents one of them: fire, water, earth, and air.
Green, the color of life, renewal, nature, and energy, is associated with meanings of growth, harmony, freshness, safety, fertility, and environment. With the color green’s association with renewal, growth, and hope, often green stands for both a lack of experience and need for growth.
Brown is believed to help create a wholesome feeling, a connection with the earth, and a sense of orderliness and convention. Brown is a stable and grounded color that is believed to help you feel like you fit in and belong.
