BIRD is not your regular wellness brand. It is a curator that thoughtfully integrates meditation-led experience with modern lifestyle. With a goal is to make meditation more accessible and approachable, Bird's services is scaling across major urban cities in Asia and beyond.

The danderlion manifests the brand's identity - its spreading seeds symbolise the movement to promoting meditation culture in Hong Kong as a starting point. A new take on meditation branding that is spiritual yet modern, perfectly synchronises with BIRD's mission to empowering individuals to take charge of their mental wellness.


Photography by Amanda Kho. Project designed with Constant.

Photography by Amanda Kho. Project designed with Constant.

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Identity and art direction for a modern meditation studio based in Hong Kong.

Published: