HEARTBREAK - IT'S FOR THE BEST
Brand strategy, Brand writing, Campaign identity, Icon design, Identity system, Logo & brand marks, Packaging, Merchandise
Heartbreak Pizza is the newest fast-casual dining experience and Instagram sensation based in downtown LA. Priding itself on quality food and an easy environment, the brand identity was created to feel modern, west-coast, and irreverent. A cheeky and relatable brand voice speaks to people both single and taken, as we’ve all had our share of personal life distress before. Beyond being just a mood or trend, it’s proof that pizza can cure all forms of heartache and bring together even the loneliest of souls.
