MaxInsight.com
Website for B2B Division of OfficeMax
Website for B2B Division of OfficeMax
The team at OfficeMax wanted to re-design their current website for their B2B division to increase SEO, drive traffic and harvest more leads. Their current site was created in Flash and contained a lot of unnecessary and confusing motion. We decided to design the new site utilizing the new capabilities of HTML 5.
To begin the process we had to reorganize their information and rename the links to make sense to people outside of OfficeMax. I decided that, from a visual standpoint, we should have a one-page site, with jquery motion moving different information into view depending on what the user clicked on. I also used bold color block backgrounds with white content boxes and icons to grab the viewers attention and get them the information they were looking for as quickly and easily as possible.
To begin the process we had to reorganize their information and rename the links to make sense to people outside of OfficeMax. I decided that, from a visual standpoint, we should have a one-page site, with jquery motion moving different information into view depending on what the user clicked on. I also used bold color block backgrounds with white content boxes and icons to grab the viewers attention and get them the information they were looking for as quickly and easily as possible.
