The continuous evolution of La Marina de València raised the need to create a new sub-brand system to complement the existent identity. This project is the result of a rethinking process of the previous brand, aiming at creating a bigger and more open system. It gives solution to the three new sub-brands of La Marina de València: Living Lab, Cultures and Nàutica.
The project was made in collaboration with the original design team, Antonio Ballesteros and Enrique Casp.
The project was made in collaboration with the original design team, Antonio Ballesteros and Enrique Casp.
