Motorola has a collection of accessories for their smartphones, called moto mods. They snap onto the device and perform specific functions like turning the phone into a projector, speaker, power pack or camera zoom.

The challenge was to create a fun piece of social content for Motorola that promotes moto mods. The goal was to demonstrate the function of each mod in a quick and visual way that stays on-brand.

The solution was to use simple, flat and colour-blocked graphics that aligned with the vibrant and modern Motorola aesthetic. These were tied together in a looping, gif animation. Gifs have an inherent choppy quality which added a bit of quirkiness to each product.
Agency: Hill+Knowlton Strategies
Client: Motorola 
Discipline: Digital Graphics, Motion
Creative Direction: Matthew May


andreajaggs.com
Moto Mods
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Moto Mods

Animation to promote moto z phone mods and their individual functions.
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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives