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Hummingbirds & Black Orchids Creative Director: Dennis Werner CG Artistry: The Scope Digital Studio - own project -
Hummingbirds & Black Orchids
To develop our skills we are on the constant search for challenging projects.
When we turned to creative director Dennis Werner to explore the possibilities of CG for the beauty market, he gave us a brief that seemed impossible to master.
Dennis Werner‘s experience of over 20 years in the beauty market for brands such as Davidoff, Joop, Jil Sander, Carita, Lancaster and Douglas and collaborations with photographers such as Steven Meisel, Roxanne Lowit, Tom Munro, Enrique Badulescu, Kenji Toma, Jean-Baptiste Mondino and many more, made him a sparring partner with an uncompromising standard of quality expectations.
Meeting these expectations by technical excellence, the team built black orchids, the fragrance bottle and created a hummingbird completely in CG.
But this is where you have to begin. An extremely well executed groundwork in CG is indispensable for lighting and creating images with creative freedom.
Once these elements are orchestrated harmoniusly, a wonderful image can come to life.
We thank Dennis Werner for guiding us to such an incredible result!