A reimagined identity for Quarry Jewelry—a modern, handmade label. Inspired by cutting, chiseling and sculpting, each piece is presented as a compelling, artistic object.
Quarry Jewelry is an independent, handmade label based in New York City. The pieces are sculptural, organic and glamorous. The challenge was to create a visual identity that presents Quarry as an artistic, desirable brand.

This identity is inspired by the process of cutting, chiseling and sculpting which reveals imperfect forms. The wordmark is sharp like a knife and lends sophistication. The product images are cut out and assembled into unexpected compositions. Secondary hand drawn elements inspired by the jewelry forms, compliments the photography.

The use of human models was omitted in order to let each piece shine as a compelling object. A neutral colour palette adds a timeless look and reflects Quarry's minimal aesthetic. This visual system is flexible and creates many possibilities for each collection. 

Project: Personal
Discipline: Brand identity—rebrand
Role: Design, art direction
Photography: product shots in images 1, 2, 4, 8 via Bona Drag Boutique, image 6 by Jen Squires, image 7 via Parc Boutique
  
Quarry Jewelry
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Quarry Jewelry

A reimagined brand identity for Quarry Jewelry—a handmade label from NYC.
1
33
0
Published: