Superfeel celebrates the beauty of the human connection. Their products are made with the intention of apsiring to create change through the act of play; shifting individual perceptions of creativity that collectively encourage communities around the globe. Starting with the fun, zany personality, we developed the brand through dynamic typography, colours and design elements, creating a vivid brand aesthetic that rivals the constraints of the norm. We developed a suite of products and an array of marketing touchpoints that were eye-catching and bold, reinforcing the purity of their message: to feel.