The Worcester Museum
Brand Identity and Guidelines
This project is redesigned the logo for the Worcester Museum. The museum was founded in 1896, the Worcester Art Museum’s (WAM) mission is to “connect people, communities, and cultures through the experience of art.” WAM actively pursues this mission by sharing and caring for its distinguished encyclopedic collection, and through special exhibitions and events, innovative programming, university and community partnerships, and art classes and workshops.
The logo is used two tyfaces Amboy and Acumin Pro Condens and the illustration of the architecture inside it. It presents the “W” for the name of the museum “Worcester”. In the identity guidelines, I created a simple underlying grid structure for any collateral item to be influenced by. This grid can adjust to essentially any format or proportion. Leaving it up to the designers discretion, they choose how to activate the grid with type, image and color. I encourage keeping the grid structure visible as it illustrates a prototype-like process, displaying how the museum can continually compose itself it various ways.