Spring 2022

Hinoé is my senior thesis for my bachelor's degree. I created a sustainable soap brand dedicated to my mother. The meaning of the name is the first initial of my first name (Helen) and a simplified version of my middle name (Inoue). Inoue was the name of my great-grandmother, and I was inspired by honoring women to create this brand. All photos, designs, and physical products were created by myself. 

Spring 2022

I created this film as a final project for a Video and Photo course. I shot, edited, wrote, and distorted a song that my friend created for me. I wanted to express my feelings and experiences of youth, friends, love, and moving on. This video also explores how one moment can be happy, but looking back it can feel ominous, empty, and lonely.

Spring 2022

This photo and edit was done for my Artist's Sketchbook class. Based on the ideas that I had been curating over an entire semester into a finalized piece. I was playing with the dichotomy between the real self and the idealized self, as well as how women, or the female body, are portrayed in art. I wanted to create a piece that at first looks beautiful, but the subject is staring right back at you, overpowering you.

Spring 2021

This was a semester long project done in Cork, Ireland for my study abroad experience. For this self-initiated project, I decided to focus on packaging design and illustration. I created imperatrix, a botanical soda brand. Imperatrix means empress, or a strong woman. Following this theme, I featured the personification of each flavor of soda as a woman for the labels. The final deliverables are the branded style guide and digital mockups with illustrated labels.

Summer/Fall 2021

As lead UX/UI designer for Outspoke's application rebrand, I collected user research and organize all website pages and user flows. I created base wireframes and a new theme for the website. After creating a style guide and component library, I created a clickable interface with multiple pages for a financial consultant client. These pages include a main dashboard, as well as network, revenue and inventory drill downs, featuring the platforms main analytics. I created many displays and visualizations for supply management KPIs and metrics, as well as introduced new features and filtering options. At the end of the project, I created two separate dashboards: one for financial investors, and one for front end users. I featured many new capabilities on the site, including customizable visualizations and data analytics, relationship icons, taggable items and more.

Summer/Fall 2021

I worked as a consultant and created a logo and website rebrand for "I'm with RJ" podcast. I worked with the owner and discussed his preferences and vision, and created a style guide for a website as well as a new logo.

Spring 2021

This project was completed during my study abroad experience in Cork, Ireland. I was part of a group of three designers, and our project was to create a rebrand for a non-profit community initiative. We were asked to keep their existing name, Health Action Zone, but breathe new life into the brand and give it a modern look while still honoring the brand's core values: which are inclusion, sustainability, and empowerment. Out of the six competing groups of students, my team won the client's approval with this presentation, and they agreed to use this rebrand as their new direction. Our concept was a village in a city: a small town mindset, where members of the community look out for each other and know their neighbors.

Fall 2020

For this semester long self-initiated UX project, I created a music app that caters to the listeners mood and tastes. The app asks how you're feeling, and gives you music recommendations to compliment your emotions. I conducted user research and created personas, user journeys, and wireframes as a part of my process. The final prototype follows a flow of a user checking their mood, and creating a new playlist.

Clickable Prototype: 

https://xd.adobe.com/view/865a3372-1402-49e0-8aae-cefc5dca81c8-d309/?fullscreen&hints=off 

not so perfect but so beautiful
Fall 2020

This was a self-chosen final project for Photographic Imaging II.  It is a series of self portraits focusing on the theme of expressing my inner thoughts. Each photo has a caption that reveals a thought of mine or a lyric or quote that resonates with me. The omission of my face is purposeful; it is my inner thoughts that are showcased, and my outer appearance is just an accessory. The photos are all taken in different settings because the series is a journey, and a reflection of places that are important to me. The thoughts I had while I was at these places are the portrait, not my face or figure. Each photo documents a moment of change, or a realization, that I can look back on and say with confidence, “I moved on from that.”

Fall 2019

This is a fake ad campaign for an exclusive item from the brand Dolls Kill. For this project, I designed and decorated the physical jacket as well as collaborated with a photography student to direct and manage the photoshoot with a volunteer model. I planned the layout and designed the final ads. The ads were made for a large variety of lockups, and include Instagram, Facebook, magazine spreads and print ads.

Fall 2020

In this project, I rebranded Chobani using a new flavor launch as the theme. I wanted to take the brand in a natural and illustrated direction, but with a bit of whimsical elements as well. I chose to create a flavor that doesn't exist to build out my idea. The final was an Instagram Story animated video, and a magazine ad. I've shown my progress an iterations on the magazine ad, with the last ad as the final version.

Fall 2020

In this project for Junior Studio I, we had to choose a charity to align with and create an advertising campaign. I chose the topic of world hunger and food waste. I wanted to use food waste as a way to talk about first world privilege. The final was an Instagram story, an Instagram post, and a poster ad.

Spring 2020

This project was for my Web Design class. The project was to create and launch a mobile and desktop website for a brand collaboration. Included in the final presentation was my overall research findings, as well Persona, User Journey research, and preliminary wireframes and style tiles, before arriving at the final web and mobile mockup and ad.

Fall 2020

This series was my midterm project for Photo Imaging II. The series is a short narrative based on what a woman fears or experiences when she is alone at night. The series explores subtle disturbing subjects, to showcase how violence towards women is often downplayed or unseen. 

Spring 2020

This is a visual book to accompany a poem. The concept was to unite two different things together in a harmonious way.

Spring 2020

This project focuses on spatial design for a gallery exhibit on the Apollo missions to the moon. The gallery walls are all interactive screens, that allow for the viewer to tap on what they are interested in to learn more. The final presentation is a spec manual guide for the gallery. Also included are the flats of the walls and the screenshots for each animated piece.

Winter 2020

These are character design sketches I did for a Pest Control client. These are preliminary mascot designs I did during my internship.

Winter 2020

These are all iterations of a logo design I did for my internship. They are for a voice controlled app that helps connect people to local pest control services as well as pest information. These are the final variations as well as my process sheets.

Fall 2019

This photo series was my final project for Photo Imaging I. The series is a narrative, based on the Chinese folklore of the "Red String of Fate", which ties soulmates together. The photos show a journey, of one soulmate to another, and the path they must take to find each other.

Fall 2019

Vinyl design mockups for Billie Eilish's first album, "dont smile at me". They are done in two distinct styles: big band style of the 40s, and grunge style of the 90s. 

Fall 2019

A style guide for a luxury beauty subscription box that I created. I wrote the copy as well as designed all aspects of the style guide.