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Michelin Labs 2: CrossClimate
How do we talk about Michelin tyres in Kwik-Fit dealerships across the UK in an engaging way? By creating Alpha & Beta, two wacky tyre-testing robots, to do it for us of course! Created entirely by our in-house production team Sting Films, this series of CGI short films brings the world of Michelin to life in a humorous, engaging way…

Created as part of my role at TBWA\MCR
Michelin Labs 2: CrossClimate
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Michelin Labs 2: CrossClimate

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12
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Published: