Redefining men’s fashion experience - online and offline. The design needed to be very contemporary, witty, honest and a little trashy. Showing real men in all their facets. Whether muscular or thin, manly or with painted nails. Men are allowed to be stylish but that shouldn't have to take long. XVMin. gives them a shopping experience they like - fast and efficient. The shop is well organized and easy to scan. Therefore the website had to offer a fresh user experience. Also all other materials had to be designed with wit and charm. The logotype needed to be easy to print and stich on fabric and needed to have a unique characteristic.
A Corperate Identity which is made with a lot of thought, but still shows that the brand and their clients just don’t give a damn what others think.
I created the complete CI including business papers, labels, window prints and a brandbook. As well as the webshop and a monthly magazin, which mainly contains topics around life as a man and is always peppered with fashion insights and the brand’s newest collection. The UX of the website is simple and allows the user to buy a product with a few clicks. All options can be seen at a glance. There are neither popups nor dropdown menus. Some clicks will open up small gimmicks which will make the shopping experience even more exciting.
Thanks for taking the time!