Following a merger between the US giants Dow Chemicals and DuPont, a new agricultural company called Corteva was formed.
Corteva established their brand in the US, but had ambitious growth plans to launch a plethora of products in to new markets across EMEA.
Lumisena & Lumiposa
One of the product launches I managed was Lumisena and Lumiposa, both of which fall in to Corteva's Crop Protection product range of herbicides and insecticides.
Our brief was to create a creative framework and Campaign Guideline for the EMEA launch, which could be rolled out across a range of channels and marketing collateral to support local market comms.
After further development the creative concept and campaign messaging was finalised. To produce the final key visuals we shot the models and retouched them in to stock photography backgrounds.
Once the Key Visual was approved, the creative was rolled out across a number of channels and assets, then delivered as a Campaign Toolkit document.
For the product Arylex, a herbicide to protect sunflowers from unwanted weeds, we were briefed to produce a B2B video sales aid that sales reps would use with prospective trade customers.
Leveraging existing footage the client had shot, we delivered a full length 4 minute video and shorter 20s teaser.
