Designed by LUMA-iD for Hope and Glory PR, The Guinness belief test was designed and built as part of the Guinness's PR campaign which took place during the Rugby World Cup 2019.
Hope and Glory PR tasked LUMA-iD with designing and manufacturing a functioning polygraph testing device, stylized for their client, Guinness. LUMA-iD managed to turn Hope and Glory PR's idea from a concept to six manufactured prototypes in ten days. The product was central to the advertising campaign, which featured in Evening Standard.
The 'Belief Test' was designed and manufactured, rapidly prototyping with 3D printing, at the LUMA-iD studios in Woolwich, South East London.
"The Guinness ‘Belief Test’ sets true fans apart as it works out whether they believe in their team’s chances.The test will be available for fans to try throughout the tournament at the following bars: The Cabbage Patch, Flat Iron Square, The Three Sisters, Oasthouse and The Kiwi’s Bar".
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