Vissan Package Redesign
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2013
Concept
Package redesign
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Vissan - established in 70's - has become a leading food manufacturer in Vietnam for many years. Their product range focuses on fresh meat and high quality processed meat-based food. The market of food has rapid changes in recent years with the increase of demand and a great number of imported brands. The competition is breath-taking. Despite all that pressure, Vissan seems to be slow-updating and off-track product views.
My concept design is to create a fresh appearance to the product series that has been considered as unhealthy food for a long time. I use elegant colors, natural beauty shots and clean types combined with spices. The labels are colorful but remain the same layout. Colors are carefully chosen to saparated each product in the line.
