Eat well. Do good. Repeat.
With over 200 million in annual revenue and 700+ employees, Traction on Demand is one of North America's largest dedicated Salesforce consulting and application development firms.
TODs HQ has a lunchroom but no cafeteria and only a few lunch spots in the area. A food truck would give employees another option for lunch, but what if it could do something good for the community at the same time? Truck Yeah!
As part of the Traction for Good initiative, 'The Truck Yeah - Food for Good' lunches are paid for by TOD and the surplus is donated to a kickstarter page. Once the kickstarter has reached its goal, the food truck re-stocks and rolls out to the community to feed people in need, for free.