Branding: Blue Note Jazz Identity (Proposal)
 
 
Blue Note Jazz Club and Restaurant Rebrand
Art Direction, Graphic Design, Branding
 
Jazz is undoubtedly America's music, and while The Blue Note strives to preserve the history of jazz, the club is a place where progression and innovation - the foundations of jazz - are encouraged and practiced on a nightly basis. Since its inception in 1981, Blue Note has become one of the premier jazz clubs in the world and a cultural institution in New York City. Founder Danny Bensusan had a vision to create a jazz club in Manhattan that would treat deserving artists with respect, while allowing patrons to see the world's finest jazz musicians in a close, comfortable setting. 

Over the years, Blue Note has been an economic engine for Greenwich Village, bringing in jazz fans from all over the world. Currently, there are two Blue Notes located in Japan and one in Milan, Italy. 
After almost 35 years of success, Blue Note continues to carry the torch for jazz into the 21st century in the cultural heart of New York.
 
In this rebranding project, the challenge is to develop an innovative way to preserve the brand's unique aesthetics but also introduce a more simplified, contemporary look that will transcend through years but also communicate the most important essence of the brand: the music.
 
 
 

Pratt Institute MS CommD student work for Blue Note 6th and McDougal St. - New York City
Trisha Tan © 2016
 
 
2016 © Trisha Tan
 
 
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Branding: Blue Note Jazz Identity (Proposal)
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Branding: Blue Note Jazz Identity (Proposal)

In this rebranding project, the challenge is to develop an innovative way to preserve the brand's unique aesthetics but also introduce a more sim Read More
11
402
0
Published:

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