"The Uber Elevate team is working toward transforming the world through aerial ride sharing at scale. Imagine soaring above congested ground traffic. With Uber Air, this future is closer than you think.
Uber is developing shared air transportation—planned for 2023—between suburbs and cities, and ultimately within cities. We’re working with our Elevate Network partners to launch fleets of small, electric VTOL (vertical takeoff and landing) aircraft in Dallas, Los Angeles, and our first international market in Melbourne."
During a two weeks workshop in collaboration with Adrien Venditelli, Juliette Contin and Remi Cloatre, we faced the challenge of creating from scratch a 30s motion advertising for a random client.
We chose UBER, because of their luxury and new technologies identity and discovered in the same time the project UBER AIR, a new service which aims to bring aerial civil transportation in the main US cities.
Our main goal for this project was to choose and respect a message, according to the core target. With some brainstorming, we shifted toward the time gain aspect of the service, even if the innovative and luxury aspects were interesting but hardly realizable within the 30s required and the deadline. Another issue was to follow an artistic direction of abstract forms (the Uber square) and successfully include a visual of the product (the VTOL) without breaking the motion's flow.
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