Graphics for Nike collection inspired by the running culture of Berlin and unofficially timed to coincide with the Berlin-Marathon 2019: t-shirts, shorts, bras and socks. Clothing that is convenient (and elegant) to run, fall behind, catch up, live and win in. These were the motifs we assembled our groups of motifs around. Two clarifications were needed – this is in Berlin, and this is performance.
The subtle outlines and rhythmic patterns that make up the abstract figures of the characters, and the light typography, stylised as vertical reflections of road markings, are based on the visual rhythm of running. But this takes a secondary place here. First and foremost comes technical necessity. When a mere three seconds can decide whether you set a new world record or not, the decorative element on your clothes mustn’t add a single gram. Even if this involves a heraldic bear, rushing awkwardly to a rave, or the four-horse chariot swooping down from its perch on the Brandenburg Gate.


#shukadesign                    2019


CREATORS:
layout → shuka.design
creative director → ivan velichko
art director → dasha zudina
designer and illustrator → mary yudina

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Nike Berlin Collection
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Nike Berlin Collection

Graphics for Nike collection inspired by the running culture of Berlin and unofficially timed to coincide with the Berlin-Marathon 2019: t-shirts Read More
1,009
8,991
27
Published:

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