Are shocking images enough to change behavior? There’s an even more effective motivator: Vanity
Through a long copy campaign we raised awareness about the dangers of using straws…that they cause wrinkles.
Featured in Campaign Magazine and shortlisted for a Loerie 2019, this was a unique insight that aimed to make people talk about a serious topic from a completely different angle.
Agency: Horizon FCB Dubai
ECD: Bruno Bomediano
Copywriter: Lucy Elder, Elsa De Bruyn
Senior Art Director: Rodrigo Scapolan
Photographer: Daniel Botezatu
