Hardworking Farmer [Nongbu Store]
Hardworking Farmer is a brand that grows and harvests directly in the polder of Hechang bay, GoHeung Jeollanam-do, and sell trustworthy good quality fresh rice and millet that are naturally dried in the sun.
YNL Design has selected the region of 'Goheung' as the main concept of the brand identity and captured the rice belonging to Goheung's specialty products and the farmer who grows and harvests the rice with the story of 'A Hardworking Farmer's 4 Seasons and Time.' YNL Design has developed a unique brand identity to A Hardworking Farmer with a diverse story.
Inspired by the shape of the "Rice Key" that has long been used to select grains, we have developed a traditional, warm-feeling logo for hardworking farmers. YNL Design has also developed a brand identity that distinguishes from the other products, which contains colorful hand-drawn illustrations of the landscape of the dynamic culture that changes as the seasons and time flow.
