Creating a conversation starter was essential to helping Albright Digital stand out at a trade show. The target audience is for car sales people, which the demographic is made up of predominantly men. We honed in on the love of sports and the desire to be remembered as one of the best (something any business strives for), not just remembered. We created the headline to make the point that without Albright Digital you are just another sales person, just another player. But to be remembered (like Babe Ruth) and to be a legend you have to be the best and Albright Digital gives this advantage. The whole campaign has been a huge success. And the pieces definitely made Albright Digital stand out at the trade show. The Albright Digital sales people saw a significant rise in interaction and engagement just because of the baseball imagery. The analogy continues on to the take away piece and acts as a reminder of the excellent customer service and one-on-one help Albright Digital will give each dealership.